October 30, 2013
In a recent writing-tips newsletter, I read an article about marketing freelance story ideas to magazine editors. The top tip: quantify and label, e.g. the top ten, the worst five, the eight biggest, coolest, most disgusting… whatever. Want to get more than a yawn at your proposed article on job interviewing? Call it “The Five Top Reasons You Didn’t Get That Last Job.” Bingo.
A zillion people must have read that marketing tip, because almost every magazine cover and Facebook ad blurb I’ve seen lately has highlighted some banner like that: the most dangerous dozen, the hottest five, the sexiest three. The tip must be working.
What’s also interesting is how often Crested Butte and the Gunnison Valley have shown up on these lists.
September 11, 2013
July 24, 2013